joebaker's blog

oil spill

Submitted by joebaker on Tue, 2010-05-25 21:41.

call2action

Submitted by joebaker on Thu, 2010-04-22 17:54.

snagfilms

Submitted by joebaker on Thu, 2010-01-28 18:32.

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Digg Widget

Submitted by joebaker on Fri, 2009-08-14 23:39.




RSS Test

Submitted by joebaker on Fri, 2008-08-15 18:30.

Earthlink: Masters of Marketing

Submitted by joebaker on Sun, 2007-04-08 02:03.

Everyday I bike past an Earthlink billboard that says, "We have ways of making you talk."

This leaves me with a couple of questions:

  • What marketing genius thinks torture is a great topic for kidding around?
  • What marketing genius would want torture references connected to their telecommunication product, where those references are all too common?

Test of PetitionSite Widget

Submitted by joebaker on Fri, 2007-03-09 04:50.

The Cat Transporter

Submitted by joebaker on Fri, 2006-08-25 06:31.

So, I've spent the last several weeks in my new apartment in Redwood City, with my one chair, one plate, a knife, and a Thermarest. I'm flying back to DC this weekend to pick up a cat. No questions asked. Best not to look in the carrier. Just do the job.

A cat requires kitty litter. I walked to my neighborhood Petco (Supplies & Fish: What's that about? Who was their branding consultant?). As I walked in, I thought the cashier looked a little sketchy. Even if he hadn't been whispering to a drunk dude in a porkpie hat, I would have thought he was sketchy. I continued on to the kitty litter section. Who knew there could be so many choices? Pine kitty litter. Wheat kitty litter. Is it gluten free? It doesn't say. On to the refillable old-style clumbable kitty litter. Even there, there was a choice. Kitty litter for indoor cats (yes, outdoor cats don't really need kitty litter). Kitty litter for multiple cats. It covers the odors so well, each cat will think it is the only one using the litter. Sure! I'm convinced. Cat #2 is coming in a separate shipment, and I can be ready. Multiple-cat kitty litter it is.

Cool Lap at Last

Submitted by joebaker on Tue, 2006-08-22 05:13.

I just installed the MacBook firmware update that came out a few days ago. It adjusts the settings for the fan. I'm no longer burning my thighs! The update turns the fan on at a lower temperature, keeping the MacBook at least 10-15 degrees cooler. It has also stopped the annoying 'mooing' that came from the fan going on and off. I wonder if Dell's tribulations with notebook fires influenced Apple's decision to put out the update.

Biking with the Serfs

Submitted by joebaker on Tue, 2006-08-22 05:06.

I've made the switch from biking through DC to riding the winding avenues of Redwood City and Redwood Shores. It seemed like it should be a breeze. A beautiful area, not too much traffic. I didn't reckon on the workers across the street from my office. There are many buildings full of Electronic Arts' cubicle serfs, young dudes angry at their bosses, hopped up on Red Bull and Jelly Bellies, and driving fancy cars. An aggression cocktail. The streets are pretty narrow. Not quite enough room for an SUV to pass a bike. I can feel the anger building in the car(s) behind me, edging up on my back wheel and trying to pass. I'm as far to the right as I can go, but the streets weren't built for hummers and bikes to share.

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